VR revenues – Pornography and Gaming dominate
July 31, 2018
PNT Commentary: A good person to talk to in the industry about linking your brand as an adult performer to the gaming industry is the President of the APAG Union Alana Evans (@AlanaEvansXXX on Twitter).
article spotted on VentureBeat.com
Games and porn are the biggest drivers of revenue for the fledgling virtual reality industry, according to an analysis released by porn app company SexLikeReal. How did we all already know that?
SexLikeReal said it analyzed the July 6 leak on Steam games as well as its own data on porn revenues to come up with the analysis. It found that 481 VR games released since 2016 have generated $50 million in sales, and it found that 6,000 VR videos released to date have also generated about $50 million in revenues. If you add revenues from PlayStation VR and Oculus Home, game VR revenues top $130 million.
While that may sound like a lot, that means that VR games in the past few years have generated a tiny fraction of the revenues of the game industry, which is expected to hit $125.4 billion in 2018, according to market researcher Newzoo.
This data clearly show that VR games and VR porn are the biggest consumer markets and thus the key drivers of virtual reality, SexLikeReal said. In many ways, that’s no surprise since games and porn have reportedly driven sales of many consumer electronics products, going back to the video cassette recorder and the first personal computers.
“It’s interesting to compare that figure with our previous research about the VR porn market in 2017, which saw sales of $18 million in gross revenue,” said Alex Novak, CEO of SexLikeReal, in a statement. “Looking at sales over the same period as the data from Steam we estimate a total of $50 million with around 6,000 VR videos being released to date, with $15 million in revenue in 2018. So far, VR games and VR porn appear to be the biggest consumer markets.”
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