“The men who control the porn industry seemed to have the emotional intelligence of a teenage boy,” [PNT commentary – so true…she was kind not to add that many are mentally ill sociopaths] Lust tells The Local. “I wanted to make an alternative to the degrading mainstream porn gaze; something that would express my ideas and my values. Something that I would like myself and that I thought other women and men looking for something more sensual and ethical would also like.”
It was clear from the outset that there was an audience for her films – her first pornographic short, titled The Good Girl, was downloaded by millions of people in the first few weeks after she put it online. From there, her career grew. She set up her own adult film company, LustCinema, and in 2013 launched XConfessions, a collection of erotic videos with storylines created by submissions from members of the public, to reflect the broad tastes of those watching them.
